About face : the secrets of emotionally effective advertising

Book
Published 2010
Item Details
ISBN:
9780749459239 (ebk)
9780749457570
0749459239 (ebk)
0749457570
Publisher, Date:
London ; Philadelphia : Kogan Page, 2010.
Description:
xii, 196 p. : ill., maps ; 25 cm.
Notes:
Includes bibliographical references and index.
Contents:
Get physical
Keep it simple
Keep it close to home
Focus on faces
Make it memorable
Relevancy drives connection
Always sell hope
Don't lead with price
Mirror the target market's values
Believability sticks.
LCCN:
2010013860
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