Billion dollar brand club : how Dollar Shave Club, Warby Park, and other rebel startups are remaking what we buy—Ingrassia, Lawrence, author.
In 'Billion Dollar Brand Club', leading business journalist Lawrence Ingrassia takes readers inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.
Subjects:Branding (Marketing) -- United States.
Disruptive technologies -- United States.
New business enterprises -- United States.
256 pages ; 25 cm
Includes bibliographical references and index.
2019029390Link to PAC