Revised edition, First Collins business essentials edition.
xiv, 320 pages : illustrations ; 21 cm
Includes bibliographical references and index.
Weapons of influence
Reciprocation : the old give and take ... and take
Commitment and consistency : hobgoblins of the mind
Social proof : truths are us
Liking : the friendly thief
Authority : directed deference
Scarcity : the rule of the few
Epilogue. Instant influence : primitive consent for an automatic age.Link to PAC