Influence : the psychology of persuasion
—Cialdini, Robert B., author.
Book
2007
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Item Details
Subjects:
Compliance.
Influence (Psychology)
Persuasion (Psychology)
ISBN:
9780061241895
006124189X
Edition:
Revised edition, First Collins business essentials edition.
Description:
xiv, 320 pages : illustrations ; 21 cm
Notes:
Includes bibliographical references and index.
Contents:
Weapons of influence
Reciprocation : the old give and take ... and take
Commitment and consistency : hobgoblins of the mind
Social proof : truths are us
Liking : the friendly thief
Authority : directed deference
Scarcity : the rule of the few
Epilogue. Instant influence : primitive consent for an automatic age.
Link to PAC
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